Who is your ideal client?
- Who are your ideal clients? Consider demographic factors.
- What are you both interested in? Where do your own interests align with your target clients?
- Professionally, what are your specialities, niches and the services you enjoy indulging in, above all others.
Get inside their head
- What words would your ideal clients use to search Google when they are looking for your specific services? Approach it from their perspective and employ their vocabulary. e.g an older gent might not search for a “hot young domme in latex” but may be a little more mature in their language. Don’t be shy to ask your clients where and how they find you.
Google and Key phrases
Considering the above exercise, create a list of related words. Narrow it down to your top 5. These are your focus key phrases. Go to Google and type them in along with your noun of choice e.g dominatrix, escort etc. Now define the results further by using your location or target destinations with the keywords too.
Whose websites* are showing up and how? Have a look at their websites and see how they are employing their key phrases, and where they are using them.
*Take note of which directories are being listed for a future SEO tips post
What about in the image results? You can add your key phrase / noun / location to your image’s alt-text to further optimise your results.
Is it immediately apparent to your website visitors (and Google) what you specialise in and what your favourite niches are i.e the sessions for which you would most like to be booked ? Do you emphasise the words or ‘keywords and phrases’ that you came up with throughout the page text and within your blog posts?
Is your location clear to both Google and your website visitors? Make your location obvious, you’ll be doing yourself and site visitors a huge favour.
It’s so important to write your website content in a way that makes it easy for Google to easily navigate and understand. By including the same key phrases that your potential clients are using to search for you, throughout your website, you become more findable.
When your website’s text matches what people are searching for, Google will rank your site higher because your content is the most relevant.
Using the key phrases / noun / location you defined, change the following for each page of your website: Page title, meta descriptions and URLs or “permalink” . Each page should be unique. The key phrase should also appear a number of times throughout the body text of your pages and posts.
What’s the Page Title?
The Page Title appears in blue. When I optimised Mistress Wildfire‘s homepage, I opted to focus on her chosen noun and location, plus her professional name to lay emphasis on her branding.
For Mistress Wildfire’s other services we used her focus key phrases on the specific pages devoted to those niches.
How to change your Page Title?
The answer to this depends on the content management system you are using, and the plugin you are using. Ask me in the comments below if you don’t how to do this yourself.
By the way! I highly recommend at least 500 – 800 words on every page of your website. But that is for another blog post….
Key phrases, Page Titles etc are the first steps, of many steps, that you can take in optimising your website so you receive more quality traffic from Google.
One of my older posts that may be of interest: Blogging Ideas for the Femdom Community