You’ve probably heard that you need adult website SEO but with so much information floating around, it can be confusing to understand what it really does. And if you’re running an adult business, it can be even harder to find help regarding adult website SEO due to the risqué nature of the content on your website. This is where I, your humble Fetish Webmistress, can help… Let’s begin.
SEO stands for Search Engine Optimisation.
The idea is that when you optimise your adult website using SEO, Google will favour your site and send you the valuable traffic needed to convert sales or bring in new clients. If you want your adult industry-based or professional dominatrix website listed high in Google’s results, then you will need a Search Engine Optimised site.
The aim is to have your website displayed at the top of the “organic searches” as opposed to “paid search” because, as usual sex workers don’t enjoy the privileges of mainstream business and as such paid listings in search engines like Google, are simply not an option. So primarily, SEO is all about trying to get your adult website, pro-domme or sex worker website on page 1 of the “organic search” results without having to pay for it.
One of the first things to understand is the role of the search engine, and why they are so important to your professional dominatrix or adult industry business. I may be teaching grandma to suck eggs but just for clarity’s sake, a search engine is a massive website directory that indexes millions of pages from websites across the internet. They send out ‘spiders’ to crawl websites so they can offer the best results to the human that are using their search functions.
In short, a search engine is a website you can search for things on. It will give you the answers to all of the questions. It’s important for you and your sex worker business to be the top answer to your clients’ questions! If you are wondering, “How can I do this, Miss May?” Read on…
How You Can Improve Your Adult Website SEO
This is all great information but how do you actually go about improving the SEO on your mistress or adult website and get yourself in the top-ranking spots? There are a number of factors that need to be taken into account, plus a few little industry secrets that can help boost your adult business today!
There are two primary components of search engine optimisation that will impact where your website will appear in the SERP’s (Search Engine Results Pages). The first is called On-Page SEO.
The job of On-Page SEO is to make sure your web pages tell the search engine spiders what your website is about. When a search engine crawls your website, your On-Page SEO will indicate to them what the subject of the website is about. We want Google to know that your website offers the best answer to its users’ questions and that it can feel 100% secure on suggesting that your website has the best answer.
Keywords are essential for On-Page SEO. The search engine crawler or spider will be looking for keywords on your web pages to see if these match the search query. They will look at the titles on your page, the description, alt-text on the photos etc. So when deciding what keywords to include on your professional dominatrix or adult industry website SEO, think about the language potential clients may use to search for you.
On-Page SEO will include:
Keywords in the URL
Keywords in the Page Title
Keywords in the Page Description
Keywords in the page’s content headings
Keywords in the image alt-text
and you guessed it, keywords in the body of the content
I know that sounds like a hell of a lot of repetition but you do actually need to be careful not to “spam” the keywords; you should make sure they appear naturally throughout the page content. If you use WordPress, then a plugin like Yoast for SEO or RankMath will help you make good judgement in this respect.
To complement On-Page SEO, you need a certain amount of Off-Page SEO factors to appear in search results. This is the other important factor to consider when optimising your website.
Every website needs some links pointing to it from other websites. These are known as back links. Most adult industry sites will include a page of links or professional contacts towards the end of their navigation menu. If possible, those links need to include the keywords you are trying to rank for. That’s why it is vital to list yourself on Mistress Directories and link to other credible adult industry or professional dominatrix sites.
Google uses a Page Rank algorithm to put value on your page. The more links you have from credible and compatible websites, the higher your page rank is likely to be. Google will also index your website more quickly if it can see these other authoritative websites are also linking you, offering you some sex worker ‘street-cred’.
Where do I start with my own adult website SEO?
A lot to take in, right? And if you are wondering why you might have been on page 1 for a while and then began to fall away from the top rankings, well, SEO is a constant process, and your site’s SEO needs to be maintained to ensure the search engines know you are still relevant.
If your site is already well optimised and you’re looking for a way to maintain your rankings, posting blogs is a great way to keep the keywords on your site fresh. Blogs posts don’t need to be super long or overthought; there are plenty of ways to encourage the search engines to rank you highly while keeping your clients and professional contacts interested. Need some blogging ideas? Read my post “Blogging Ideas for the Femdom Community”
If your site is brand new and you are starting from scratch with the optimisation, work through each point above as they will be a great step towards helping you get the best results. Of course, if you’re struggling or if you’d rather focus on your primary job and leave the tech up to the pros, you can contact me for a free, no-obligation quote.
Let me take the headache out of your adult website SEO
I’ve been working on SEO strategies for a broad range of adult industry companies and sex workers since the beginning of Google. Here I share the first 3 SEO steps I take when starting to work with a new SEO client.
1. Consider the big picture
While getting listed on page 1 of Google for your most obvious keywords may be your ultimate goal, the truth is that if the keywords are particularly competitive it may not happen within 12 months. Often it can take longer.
The riches are in the niches.
So if it’s going to take that long for your website to climb up Google ranking results, meantime, how else can we quickly gain traffic from Google? The answer is by creating search engine optimised content for other keywords.
I ask my clients to think about their specific niches and specialities, and what types of sessions they would really love to be getting booked for. We also consider how their ideal client will be searching for those services. Those niches become your keywords and voila we have the basis for a brand new page or blog post for your website.
When a client finds your website while searching for their specific niche (that you just happen to adore as well) and then books a session, it’s a match made in heaven, right?
Example: If your favourite activity is chastity training but all you do is simply mention that on a list of activities, the keyword will get lost amongst the noise. I want you to create a full-page dedication to this service. Place yourself as the authority on the subject. If it is a highly competitive subject 300 words really are not enough – I recommend at least 1000. Use the keywords in the page title, repeat the keyword and its synonyms throughout the text. Make sure you include at least one photo and add alt-text to the photo.
You sell what you show.
Google will not only love your new page but your potential client will consider you an expert and who doesn’t want to leave their prized possession in the hands of an expert?
2. Local SEO.
Always include your location when you are writing about something that would involve a real-time meeting.
Further to my example above – if you are only interested in real-time meets for chastity training, you will benefit from adding your location to the page dedicated to chastity. Your page title could be something like Chastity Training Mistress in <your location>. Include variations of that phrase throughout your page text. Your location is not only important to Google but it improves your website visitor’s experience too.
Recently a client was confused because her colleague’s website was listed on page 1 for a specific set of keywords to which she herself had been devoting all her SEO efforts – even though her colleague claimed that she didn’t even know wtf SEO was! I did some research i.e internet stalked on said colleague and discovered they’d gained plenty of mainstream publicity which to Google, is the equivalent of a gold medal. So Google takes into account the value of your global branding too. The more your website and brand has infiltrated the WWW, the more reputable Google will trust that you are the most worthwhile source to offer its users in the search results. Where, as Sex Workers, can we find these “backlinks”?
You might think mistress directories are a waste of money and time, however, Google considers your listings on these websites as votes for your websites! I recommend you regularly seek out new backlinks to your websites, whether it is the latest Mistress directory, an alternative edgy magazine or mainstream press – if you want that kind of publicity in your life.
So, what should you do next?
Write a blog post or new page on your favourite kink. If you wish to gain local visitors, include your location.
Tweet your new pages! Not just once, repeating tweets of your website content is OK.
Get listed on local & national Mistress Directories
Collaborate online with other sites and even other SWers to improve your global branding
Here are some older posts relevant to this topic that might help you write your new post/page:
Considering all the forms of advertising that exist and have ever existed for sex work and related industries, the most powerful is, and always has been, without a doubt Twitter. I’ve been creating and marketing websites for sex workers since 2000. My first clients came to me because the era of the tart card was drawing to an end. The Tart Cards were like postcards and were mostly placed in London’s famous red phone boxes. They were adverts depicting the ladies and their sexual services along with contact details. The design work ranged from classy and cool to nasty and lewd and often the photos or artwork were clip art or had been cut out of magazines. The residents of London’s boroughs – typically Paddington, Kensington and Baker St – eventually won their way when they were banned in 2001 ~ https://en.wikipedia.org/wiki/Tart_card
Around this time there were rumblings of a new form of advertising via the WWW and websites were becoming a must-have marketing tool. At this point, although Google did not yet exist, there were various search engines – who remembers Ask Geeves?. Search engines were “the next big thing”: the clever girls knew it, and it was also the very beginning of the first online directories dedicated to promoting sex workers. I’m thinking of you Max Fisch and Dickie Virgin.
SEO principles back then were quite simple, and you really only needed a basic website. In order to hit the front page of the search engines, you could simply stuff your homepage with a huge list of service related keywords and locations – anything you thought your clients might type into the search engines… This practice is now frowned upon and Google may even penalise “Black Hat SEO” Times have changed!
Social Media and Censorship
As an adult industry based webmistress and marketer I have tried out all the Social Media platforms. Facebook has kicked me off more times than I can remember; blocking my access to well-crafted and nurtured fetish/femdom related Fan Pages that I’d been running for clients. The most aggravating case might have been when working with highly respected, BAFTA award-winning director, Stuart Urban. After the success of our first crowdfunded campaign to restore and remaster the original film of Preaching To The Perverted , Stuart’s hope to create a sequel of sorts was diminished by FB’s narrow minded politics. PTTP’s audience was prevalent on FB as a balance between mainstream and fetish scene fans. We were using FB ads to increase our reach by promoting the crowdfunding Kickstarter (who had accepted us, and whom we’d successfully used in the past campaign for PTTP). When the Tortured in the Orchard’s page and ads to raise capital were shut down at a crucial point in the funding campaign it meant we were unable to meet our target and dreams of producing a fun sequel crashed. The most frustrating part was not receiving an explanation or any reason why… except that it was adult content. Which it really was not, because BAFTA?
Facebook, now the proud owners of Instagram have never wavered on its no-female-nudity stance and now both platforms are wiped clean quickly via their magic algorithms that use image-metrics and can detect a female nipple. Even the mere mention of the word ‘boudoir’ my have you shadow banned. They’ve even gone as far as banning the use of emojis that possibly indicate sexual activity.
When Twitter popped up in 2006, it was initially a baffling concept for me. Self-hosted online forums were still quite popular with plenty of space for debate and depending on the website – the owners and moderators – a fairly relaxed policy towards adult imagery and discussion. At this point, Facebook was only 2 years old and Instagram non-existent. So with a mere 140 characters to make a point on Twitter… how did we manage…?
Twitter and Censorship
Despite Twitter’s quite tight terms and conditions, it’s the largest free mainstream platform that is still quite open to sexual content. It seems that if you are diligent in indicating that your content may contain sensitive media ( you can do this under your Account > Settings and Privacy > Privacy and safety > Mark media you Tweet as containing material that may be sensitive) they willingly allow us to share and promote adult imagery and services within our profiles (though your header and profile image may not contain sensitive media).
Instances of possible censorship include having accounts deactivated (Madame Caramel claims to be on her 18th account) and shadow banning. However… I believe it might just be down to misbehaviour. A colleague has elaborated further on shadow banning and broken down Twitter’s T&Cs into relevant snippets on his website here eyemblacksheep.com
Twitter as a referral system
Twitter has opened up many business opportunities, which would not be possible otherwise. Social influence is not just restricted to mainstream celebrities: Twitter is the ultimate virtual word-of-mouth referral based system and between many of my femdom, sex work, BDSM and fetish clients the notion of the community over competition, is strong.
Furthermore, the idea that potential clients can interact with the Mistress in their sights, and to an extent get to know them from a distance, is priceless marketing that costs nothing except the time needed to nurture an interesting, well-crafted Twitter profile.
Get to the point, Miss May
It’s too easy to grow comfortable and rely on just one system for our promotion. We all know that “putting our eggs in one basket” is never a good idea, right?. And even since I have started to write this (end of 2019), the idea of Twitter – as we know it – is on shaky grounds…. SOSTA/FESTA was voted in the USA forcing Backpage to close down along with many other websites that were unsure of their position in the law. The word on the virtual-street was that Twitter would be the next to send their sex work profiles packing. I am pleased to say that so far, this has not been the case. In fact, I have stopped worrying about new censorship laws since the UK has forever been trying to force regulations that never quite make it through… different story. I won’t go there now.
Where do we go to in a world without Twitter??
After all the followers we’ve gained, and relationships nurtured, what happens if one day we are ALL booted off Twitter?
What’s your backup plan?
Twitter does provide a backup system of sorts. But it’s only an archive of your posts, media and interactions. I just downloaded mine and it looked like this:
So I can see all of my tweets, likes and direct messages but I do not get a back up of accounts that follow me and vice versa.
Go to your Account: > More (it’s the circle with three dots) > Setting and Privacy > Your Account > Download an archive of your data
Your Website is your business’s online home
If you are in business and on Twitter, I’d like to assume that you at least have a reasonably well thought out website and online business plan. You don’t have your own website? Read on.
Your website is the one thing you can count on if all things fail. Find yourself a web person you can trust. But definitely don’t make that person your current slave. No matter how much you trust them. In my two decades as a web designer, I have seen so many websites breaking down along with messy breakups. In the long run, it’s 100% worth paying a neutral party to deal with your professional affairs.
Please, make sure that your domain name is registered to YOU. Not to your webmaster, nor your best friend, and again, certainly not your current slave in service. This topic is a whole other post in itself but simply put YOU must be the registered owner of your own URL i.e domain name.
Make sure you have regular backups of your website being archived somewhere that YOU can access. My hosting company backs up all of my websites once a month. I also recommend a weekly (or more often) backup with a plugin like Updraft Plus(if you’re using WordPress).
Mailing List – Email Marketing
Who doesn’t love receiving a juicy email packed full of the latest news and photos of your favourite online person?
Your website and mailing list should be your major point of contact and therefore you should, at the very least, be maintaining it regularly via promotion and backing up. Promote it to increase your regular audience, back it up to secure that audience. Back up your mailing list regularly; ensure you will be able to regain contact with them in the event you lose access to it.
Of course, the repression and censorship of Sex Workers often work against us, so I am sorry to say it but MailChimp is not your friend and I have had clients lose their accounts in the past. There are however always other options! I have successfully set up clients on YMLP.com and someone else I know is using ConstantContact and has been for years. I am not going to recommend them with 100% confidence because, you already know it, adult sex work probably goes against their T&Cs. It is up to you to take the risk and always do that backup! Make it a weekly or monthly admin task. If you use WordPress there are lead generator and newsletter plugin options that I am currently investigating however, the setup may be arduous. Have a look at https://www.thenewsletterplugin.com/
So, to sum up the whole point of this rather drawn out article: In a world without Twitter to market ourselves on, the two basic tools you should be bulletproofing are your WEBSITE and your Mailing List! Do this now, and secure your present and future as a successful and smart business owner.
When Madame Li Ying contacted me for SEO and web design help for her new dominatrix website, I was like “who me?” I was fan-girling, I admit it, because back in the day, when I first found the London fetish scene in 2000, Madame Li Ying was prolific, then known as Empress Victoria, and I thought she was SUPER cool.
Anyway, we met for coffee in London and I instantly felt a connection. This lady is NICE. Dommes, in my experience, are rarely bitchy and haughty like you might imagine them to be. The opposite, in fact, most of them are grounded, intelligent and creative women. I don’t think we even started talking about her dominatrix business until after we’d had a good chat about everything from living in London town through to distance healing. It’s always a good day when your client becomes a friend.
I love Madame Li Ying’s professional domination business ethos as it very much complements her personal philosophy. You will therefore be guaranteed an authentic experience if you should have the chance to become acquainted with her.
Pro Domme Photographs
For me, one of the most important elements when creating a new website, is to make sure your photographs are not only beautiful quality but are also cohesive and work together to tell a story. It might also work in your favour if they are brand new, never seen before and released exclusively for your new website launch! Madame Li Ying and I spent an afternoon shooting together at the fab Nth London dungeon Peacock Parlour. Here are some of my faves.
Presenting London Dominatrix, Madame Li Ying’s new website
Very happy to share the results of Madame Li Ying’s website, the colours and photography are visually delightful and her extensive writing on her favourite domination niches means you can be sure of what to expect when contacting her for a professional domination session. She also blogs extensively on her specialist area of Medical Domination.
It’s been some years since Madame Nicole of Upper Westchester County, New York contacted me to design her a professional dominatrix website. Since then we have worked together on increasing her visibility on Google through SEO. We have also increased her mailing list through a subscription form on her website, and use that to send regular newsletter to her clients. Email marketing works, if you don’t have this set up on your website, you should!
When Madame Nicole asked me to work with her again on her new project, it was a non-brainer, of course I wanted to help her out and the new project was something quite unusual and unique too. Madame Nicole had ordered herself a “milking table” a massage table with something unique and extra to offer her clients. Can you imagine what that might be? This massage table has a hole cut out in the area where the man’s crown jewels are situated, meaning she has access to them when she is ready to give them special attention.
The website MilkingTableMama.com showcases Madame Nicole’s sexy and sophisticated personal style and hints at her decadent and private surroundings. The wording is carefully crafted in a way that connects with her ideal client in order to tempt them into experiencing this unique and erotic service.
The SEO for Milking Table Mama will again be an ongoing effort. We have defined a series of blog posts that will aim at attracting traffic for several different key phrases surrounding the erotic massage concept. There will also be an ongoing ‘backlinks’ campaign. Both of which will increase Milking Table Mama’s global brand and authoritative voice on the WWW.