I am sorry to say it, but Google really is a judgmental bitch. You want your website listed on page 1 of Google but what makes you think, that what you have to say, makes you important enough to even rate?
You may not know this, but Google will only rank you in its top results if it deems you popular enough by its algorithm. And how do you convince the algorithm that you are popular enough? By making sure that EVERYONE is talking about you. So part of ranking way up there in Google’s results is based on how popular you AND your website are, throughout the online community.
You might have the most beautiful website; it’s well constructed with easy navigation and plenty of juicy content, but if no one else is talking about you, either mentioning you in some capacity, or linking to your website content to help spread that information to the rest of the WWW, then Google might not quite believe you are as good as you actually are.
Google is judging you.
Your personal global brand is as important as your website
Why is the girl with half your followers, who posts much less than you on Twitter and who hardly pays any attention to her website ranking higher than you?
There is a good chance that she might just be doing the work in other arenas.
Do you know how many other websites she contributes to? Perhaps she writes a column for a well known online magazine, or perhaps she’s hit the headlines for some publicity stunt that went viral…. Maybe she’s low key on the socials but has actually been around for eons hosting events, or leading workshops in a bricks and mortars store that sits on the edge of the mainstream…
The other important thing with this girl is that she makes sure her personal branding is consistent and regulated in every single place.
Example: I am referred to as Miss May in some places but I am also Fetish Webmistress in others. I have therefore diluted my brand. If I could go back I would either consistently use the Fetish Webmistress brand or the Miss May brand. I have also over the years released many images without insisting that I am credited by either of those names.
This is a major loss on behalf of my own global personal brand.
So here is the truth that I have discovered through personal observation and which is also in fact backed up by other SEO experts: unless Google deems YOU and your website an authority on your chosen topic, then you may not ever rank page 1 for the precious key phrases you covet.
My advice to you introverts and extroverts alike : get out there and get well known. Whether that is by attending industry networking events, by collaborating with other movers and shakers, filming with well known fetish producers, by creating crazy publicity stunts – or legit publicity acts – that will get your name in front of the public and in turn get them talking about you online….
By the way, even just a mention of your brand is a bird in the hand but a hard link back to your website will not only get you direct traffic but will also give you BONUS ranking points.
Which brings me to —> BACKLINKS!
So, aside from “going viral” and flexing our personal brand, how else can we make Google happy?
Wtf is a backlink?
Basically any other web source that links directly to your website is a backlink. Only super legit websites or resources relevant to your industry count, and so using a dodgy SEO company that promises you 100s of backlinks is not going to help you in the long run.
Which is why online mistress directories are still super relevant even if a lot of Dommes don’t bother anymore. I’m not just saying this because I actually co-own Mistress Directory London one of the UK’s best online dominatrix directories. I am saying this because they truly are excellent legitimate resources and the perfect first port of call when searching for backlinks to your website. Just ask Google if you need help finding them. Tip: Type in your profession plus your location eg professional dominatrix London
You can start working on this right now! Get those links back to your website, because each one is a vote for you in this so called popularity contest.
Prove your worth and Google will reward you.
So in conclusion, yes, Google is your Daddy. Make him happy by doing the work, improve your authority and online presence, and you will get your just rewards. Probably not a new dolly or good hard smack but most certainly a much higher ranking in the search results.
I look forward to hearing some of your success stories! And if you don’t want to do the hard work, contact me and we can chat to see which areas of your SEO I might be able to help out with. I have some of my services listed on my SEO Services page
Who are your ideal clients? Consider demographic factors.
What are you both interested in? Where do your own interests align with your target clients?
Professionally, what are your specialities, niches and the services you enjoy indulging in, above all others.
Get inside their head
What words would your ideal clients use to search Google when they are looking for your specific services? Approach it from their perspective and employ their vocabulary. e.g an older gent might not search for a “hot young domme in latex” but may be a little more mature in their language. Don’t be shy to ask your clients where and how they find you.
Google and Key phrases
Considering the above exercise, create a list of related words. Narrow it down to your top 5. These are your focus key phrases. Go to Google and type them in along with your noun of choice e.g dominatrix, escort etc. Now define the results further by using your location or target destinations with the keywords too.
Whose websites* are showing up and how? Have a look at their websites and see how they are employing their key phrases, and where they are using them.
*Take note of which directories are being listed for a future SEO tips post
What about in the image results? You can add your key phrase / noun / location to your image’s alt-text to further optimise your results.
Is it immediately apparent to your website visitors (and Google) what you specialise in and what your favourite niches are i.e the sessions for which you would most like to be booked ? Do you emphasise the words or ‘keywords and phrases’ that you came up with throughout the page text and within your blog posts?
Is your location clear to both Google and your website visitors? Make your location obvious, you’ll be doing yourself and site visitors a huge favour.
It’s so important to write your website content in a way that makes it easy for Google to easily navigate and understand. By including the same key phrases that your potential clients are using to search for you, throughout your website, you become more findable.
When your website’s text matches what people are searching for, Google will rank your site higher because your content is the most relevant.
Using the key phrases / noun / location you defined, change the following for each page of your website: Page title, meta descriptions and URLs or “permalink” . Each page should be unique. The key phrase should also appear a number of times throughout the body text of your pages and posts.
What’s the Page Title?
The Page Title appears in blue. When I optimised Mistress Wildfire‘s homepage, I opted to focus on her chosen noun and location, plus her professional name to lay emphasis on her branding.
For Mistress Wildfire’s other services we used her focus key phrases on the specific pages devoted to those niches.
How to change your Page Title?
The answer to this depends on the content management system you are using, and the plugin you are using. Ask me in the comments below if you don’t how to do this yourself.
By the way! I highly recommend at least 500 – 800 words on every page of your website. But that is for another blog post….
Key phrases, Page Titles etc are the first steps, of many steps, that you can take in optimising your website so you receive more quality traffic from Google.
All websites across the www are, in general, seeking to grow and engage their online audience. The Femdom community is no exception.
Blogging is a great strategy to boost your SEO especially if Google is dismissing your website as sedentary. Not only does it excite the ‘spiders’ but the new blog post will become part of your indexable content. Creating content with authoritative, keyword rich text is how you will stand out from your competition.
Blogging is also a great way to engage and build a relationship between yourself and potential clients; sharing your knowledge and experience should help instil in them the confidence needed to reach out and contact you.
How to blog and what to blog about, is a common conversation between me and my Femdom SEO clients, especially when writing is not their natural calling. Here is a blogging method that can easily be applied to the Femdom, Fetish and BDSM niche. Let’s explore the concept further.
What are some topics that would fall under this title:
A History of BDSM – so vast and varied!
Photos from your first Femdom photoshoot – show us a now and then, how have you evolved?
Your own history in the BDSM and Fetish scene, what brought you to the BDSM and Femdom world?
Who were the movers and shakers when you were introduced professional domination
How has ProDomming changed in the last 20 years.
How has the internet made a difference to professional domination.
Recent experiences of session stories
What’s new in your Playspace?
Testimonials (create a category for Testimonials only and link to them from your navigation -WP users only)
Feature someone or something else in your posts.
Talk about other people – who do you admire or who inspires you, what do you like about their work? Could be another ProDomme, or an actress, celebrities, designers, authors, musicians – not necessarily in a BDSM context but better if they are! It’s surprising how often BDSM makes an appearance in mainstream culture.
Or, perhaps a review of your favourite piece of equipment, with a little promo for the company who made it.
Something personal: erotic writing, poetry, art you’ve created. Talk about a dream or fantasy you wish to fulfil. Past regrets, future hopes.
More importantly, and I touched on this earlier, this is your chance to wax lyrical on all of your favourite types of play and interests, so if you have already posted a list of the types of scenes that you do indulge in, then you already have a very good list of blog posts! It’s a perfect opportunity to flex your muscle in your chosen speciality.
Set yourself a 12 – week challenge to write 1 new post per week. Rotate through the ideas above and of course add your own – express your ideas and opinions, throw in some self promotion and insight to who you are both as a professional and as a person. ALWAYS include photos and always remember to tweet your new post ( and don’t be scared to retweet yourself in case people have missed the tweet the first time around)