Rachel May : Fetish Beginnings

Rachel May : Fetish Beginnings

fetish self portrait by Rachel May fetish webmistress

Fetish.com were curious about how I became the Fetish Webmistress, and invited me to an interview about my humble beginnings, running a business in the fetish and BDSM industry and my experience with the fetish scene, in general.

When did you get the idea to start a fetish web design business? How much has changed since when you first began developing your business?

I met a chap called Alan by chance, in London in early 2000, who needed someone to help him out with a website he was about to launch called WhatsYours.com. The concept was to present fetish and BDSM in a friendly, non-threatening way, to educate the mainstream, and to encourage people to talk about – what was back then – a very taboo topic. Alan also had a web design business that catered to the kink community. I learned a lot with him and met a lot of people who became clients (and friends). Word-of-mouth meant that my clients have always been in the adult industry though I have had a few mainstream clients. So, I never really had the idea to start a fetish web design business, it just kind of happened!

So much has changed: Technology, design style, attitudes towards sex and kink, perception of the sex industry, fetish fashion, the law, the way we communicate, the way we meet people and nurture relationships. My confidence as a photographer has also of course been affected by the introduction of digital photography. I’m much more comfortable with the fact that I can verify my shots on the spot rather than waiting for a roll of film to develop!

What is your mission? Why should people come to you for their creative needs?

I aim to provide a professional, bespoke service for each of my clients. So, even though I do offer packages on my website they are very much tailored with regards to my clients’ needs. I create websites that can be updated by anyone, not just me, so if my client wants to do this themselves I offer a training period where I walk them through the admin aspects of their website. I now have 18 years of experience creating websites for the erotic industry so I know a thing or two about what works on adult websites, in terms of user experience. I also provide basic to advanced SEO to attract traffic from the various search engines available and can advise on which websites are the best to advertise on etc.

Were you interested in BDSM/Fetish lifestyle before pursuing business ownership in the lifestyle?

I was 17 and my mind was totally corrupted when Madonna published her SEX book. The way I thought about and experienced sex was never the same again. When I moved to London and found the fetish scene by accident in 2000, I knew I had found my spiritual home.

What kind of clients do you attract? What can people expect when the sit down to discuss their ideas with you?

My clients are super-professional, motivated and keen to take charge of their personal brand. They understand that the cheapest option is not always the best option. They are non-conformists and think outside the box rather than submit to society’s conventions.

I admire each and everyone of them for their creativity and individuality and they can expect 100% interest and involvement in the development of their product from me, whether it’s a website design or a photo shoot. All clients are different, some want to be more hands on others just want to hand the whole project over and let me get on with it. Either way is fine for me.

Working within the Femdom community has been a wonderful experience. The concept of sisterhood is strong and I have found great support from women who are not only clients but those whom I consider good friends. I appreciate the confidence they have in me, especially for photo shoots and the end results are always mind blowing!

Are you involved in the local kink community (events, festivals, markets, munches)?

I am a sponsor of the annual FemDom Ball and over the last 18 years I have attended and had different levels of involvement in various events including Torture Garden, Rubber Cult, Club Rub, Club Blackwhip, Club Wicked and The F Club and the now legendary Skin Two Rubber Ball.

I designed (and appeared in) the last few issues of Skin Two magazine – if you are interested in the history of the fetish and BDSM scene, a good place to start would be issue 1 which is available as a digital download from Tim Woodward’s online store KFS Media.

I am also the web manager for the LAM – London Alternative Market – website. 

With thanks to Jacob Darkly and Fetish.com

Photo Shoots for Dommes and all kinksters in London – June 2018

Photo Shoots for Dommes and all kinksters in London – June 2018

London is my most favourite place in the world and as we’re already at the halfway mark of 2018 it’s time, once again, for me to visit the capital of kink and creativity. I am currently available to shoot on June 17th, 18th and 19th. If you’d like more information read on or Contact Me for rates and booking details.

Photoshoots on location: Fetish clothing outdoors – somewhere scenic or in public is always a great hit, most of my clients possess a certain amount of exhibitionism and if you don’t, but still love the aesthetic of outdoors shoots, we can be discreet and I’m happy to wait for the perfect shot without comprising anyone’s ethics.

Otherwise, I travel with portable lights that I can set up anywhere; in your play space or the interior of your choice. Hotels are popular and I can recommend one or two other locations for hire.

I don’t just photograph professional dommes! I love all kinds of portraiture and photography – fetish and kink is my favourite so if you are a fetishist of any persuasion that would love to own beautiful photos of yourself – rubberists, sissies and cross dressers, burlesque performers, male doms, kinky couples –  I would love to hear from you too. We can shoot for your fetish dating profiles or create a bunch of content for your Instagram and Twitter updates or we can create a personal folio of imagery purely for your own pleasure.

I can also recommend Hair and Makeup by Miss Kim Rub as an extra special addition to the shoot. We have worked on a number of shoots together and she always adds sparkle and creativity to the day. You can read her blog post about us here

During my last trip I had the pleasure to shoot with Mistress Alexandra Wildfire and also Mistress Kiana – both entirely different styles and locations and both with stunning results as you can see in these mini-galleries.


Mistress Wildfire

Mistress Kiana

I’d love to photograph YOU

Contact me for a non obligation consultation

New website and photos for London’s Mistress Evilyne

New website and photos for London’s Mistress Evilyne

London is seething with professional Mistresses and I am lucky to be closely acquainted with some of those whom I consider the best. Mistress Evilyne is no exception; this lady is at the top of her game and it was an honour to have her bestow on me the revamp, and indeed entire overhaul of her online brand, accumulating in its launch several weeks ago.

When Mistress Evilyne came to Paris in August last year, in the hot hot heat of the late Summer sun, we not only managed a public latex shoot in front of the Fondation Louis Vuitton but also pulled off a very public display of her bull whipping skills in front of the pyramide du Louvre. See those photographs below with some of my favourites from our two days together.

I’ve been working with professional dominatrices on their websites for over 17 years and now that I am combining the design of the site with my photography, I really feel as though I have found my strength. So a big thank you to Mistress Evilyne for placing your trust in me and allowing me the freedom to create what I consider my best website yet. Visit her new website here > Mistress Evilyne : London Dominatrix

Dominatrix with Strap On

mistress in latex in public

photograph of mistress with strap on

London Mistress Evilyne

London Dominatrix Mistress Evilyne

Miss Velour and our Heavy Rubber photoshoot on Westminster Bridge in London

Miss Velour and our Heavy Rubber photoshoot on Westminster Bridge in London

My April 2016 trip to London meant copious amounts of client meetings, socialising (i.e alcoholising), family and friend catch-ups and, my current favourite activity: photoshoots. Not just kinky photoshoots either! I am moonlighting as a mainstream photographer and also did a fashion shoot and, an extremely straight, corporate portrait, in a business park. Funnily enough, out of three other fetish photoshoots, the corporate shoot was the instance where security asked us to move on.  (more…)