Google will judge you.

I am sorry to say it, but Google really is a judgmental bitch. You want your website listed on page 1 of Google but what makes you think, that what you have to say, makes you important enough to even rate? 

You may not know this, but Google will only rank you in its top results if it deems you popular enough by its algorithm. And how do you convince the algorithm that you are popular enough? By making sure that EVERYONE is talking about you. So part of ranking way up there in Google’s results is based on how popular you AND your website are, throughout the online community. 

It’s a popularity contest. 


Let me explain further 

You might have the most beautiful website; it’s well constructed with easy navigation and plenty of juicy content, but if no one else is talking about you, either mentioning you in some capacity, or linking to your website content to help spread that information to the rest of the WWW,  then Google might not quite believe you are as good as you actually are. 

Google is judging you. 

Your personal global brand is as important as your website

Why is the girl with half your followers, who posts much less than you on Twitter and who hardly pays any attention to her website ranking higher than you?

There is a good chance that she might just be doing the work in other arenas.

Do you know how many other websites she contributes to? Perhaps she writes a column for a well known online magazine, or perhaps she’s hit the headlines for some publicity stunt that went viral…. Maybe she’s low key on the socials but has actually been around for eons hosting events, or leading workshops in a bricks and mortars store that sits on the edge of the mainstream… 

The other important thing with this girl is that she makes sure her personal branding is consistent and regulated in every single place. 

Example: I am referred to as Miss May in some places but I am also Fetish Webmistress in others. I have therefore diluted my brand. If I could go back I would either consistently use the Fetish Webmistress brand or the Miss May brand.  I have also over the years released many images without insisting that I am credited by either of those names.

This is a major loss on behalf of my own global personal brand. 


It’s a long way to the top

So here is the truth that I have discovered through personal observation and which is also in fact backed up by other SEO experts: unless Google deems YOU and your website an authority on your chosen topic, then you may not ever rank page 1 for the precious key phrases you covet. 

My advice to you introverts and extroverts alike : get out there and get well known. Whether that is by attending industry networking events, by collaborating with other movers and shakers, filming with well known fetish producers, by creating crazy publicity stunts – or legit publicity acts – that will get your name in front of the public and in turn get them talking about you online…. 

By the way, even just a mention of your brand  is a bird in the hand but a hard link back to your website will not only get you direct traffic but will also give you BONUS ranking points.

Which brings me to —> BACKLINKS!

So, aside from “going viral” and flexing our personal brand, how else can we make Google happy?

Backlinks, baby! 

Wtf is a backlink? 

Basically any other web source that links directly to your website is a backlink. Only super legit websites or resources relevant to your industry count, and so using a dodgy SEO company that promises you 100s of backlinks is not going to help you in the long run. 

Which is why online mistress directories are still super relevant even if a lot of Dommes don’t bother anymore. I’m not just saying this because I actually co-own Mistress Directory London one of the UK’s best online dominatrix directories. I am saying this because they truly are excellent legitimate resources and the perfect first port of call when searching for backlinks to your website. Just ask Google if you need help finding them. Tip: Type in your profession plus your location eg professional dominatrix London

You can start working on this right now! Get those links back to your website, because each one is a vote for you in this so called popularity contest.

Prove your worth and Google will reward you. 

So in conclusion, yes, Google is your Daddy. Make him happy by doing the work, improve your authority and online presence, and you will get your just rewards. Probably not a new dolly or good hard smack but most certainly a much higher ranking in the search results.


I look forward to hearing some of your success stories! And if you don’t want to do the hard work, contact me and we can chat to see which areas of your SEO I might be able to help out with. I have some of my services listed on my SEO Services page